Gucci Cosmos

The exhibition is an immersive experience envisioned by contemporary artist Es Devlin and delves into an impressive archive that this world-renowned fashion house has crafted since 1921. Whether you are a fan of the brand or not, you cannot help but be impressed by the nine immersive installations that depict the story of Gucci, from Guccio himself to Tom Ford and new creative director, Sabato De Sarno.

The story begins in London, stepping into the red Savoy Hotel elevator you are instantly transported into the world of Guccio Gucci and the dream he had that one day luggage would bear his name.

As you move through the experience, you are welcomed into each space by the Gucci stewards who help bring the whole experience to life.

Walking into the blue archive, we were told it is a replica of the real Gucci Archive in Florence that only the Creative Directors have access to. The idea that this is a behind the scenes glimpse further draws you in to the story, with everything down to the way the boxes have been labelled an authentic reproduction. The clever use of mirrors and the interactive elements helps bring to life the scale of the archive, it made it
hard to leave to!

Over the years, Gucci continued to innovate and grow. In the 1940s, the brand introduced the bamboo handle bag, which became an instant classic.

"Humble Materials were made precious by craft"

From the red cube ‘Cabinet of Wonders’ slowly spinning to reveal a collection of accessories and signature pieces from the last one hundred years, you walk on to a line up of the brands greatest hits including the pleated, purple dress worn by Lady Gaga to the London premier of The House Of Gucci film.

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The exhibition comes to a close with ‘Gucci Ancora’, rightly inspired by the current creative director, Sabato Sarno. It features personal memories and phrases on a background of the new signature Rosso Ancora shade of red.

A moment of reflection on how far Gucci have come and more importantly where they are going. Bought to life by one word, “Ancora”, an Italian word that means “also now, again, one more time”.

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