Neill Strain | Belgravia in Bloom
AS THIS WEEK MARKS THE OPENING OF CHELSEA FLOWER SHOW, WE TAKE A LOOK AT ONE OF OUR FAVOURITE BRANDS IN THE WORLD OF FLORAL COUTURE AND THE IMPORTANT ROLE FLOWERS PLAY IN BOTH SUPER-PRIME LOCATIONS AND INTERIORS.
Neill Strain, Floral Couture
Renowned for his floral couture, Neill Strain has been curating exquisite floral designs for private clients and luxury brands since 2008. Based in Belgravia, with a second boutique in Mayfair and a concession in Harrods, Strain invited us to visit his boutique, giving us the opportunity to talk about his love of flowers. We loved seeing his meticulous attention to detail and hearing about his passion for creating floral designs that bring joy to all who see them.
The image below is taken from his submission to this year's "Belgravia in Bloom," the floral festival that transforms the streets of Belgravia, showcasing the very finest in floral artistry. His twist on "Floral Fun and Games" sees the entrance of his boutique transformed with Vanda, Phalaenopsis, and Cymbidium orchids, Anthuriums, and tropical leaves, creating an exotic jungle inspired by the film Jumanji.
Over at Walpole’s headquarters, Strain has also created a stunning piece titled "Grapevine Grandeur," which draws its inspiration from English sparkling wine and celebrates British luxury. Featuring quintessentially British red roses, foliage, and grapes, the archway has been crafted with sustainability in mind, using a structure that is foam-free and made from reusable chicken wire.
Beautiful Blooms | Pinterest
To feed our fascination with florals, we’ve curated a Pinterest board to honour floral arrangements and their influence on fashion. Head to @oliverburnsuk to view.
Neill Strain, Luxury Floral Designer
L: Linkedln
IG : @neillstrain
It is well documented that flowers have a special kind of power. Whether sent in celebration of a significant moment or as a beautifully curated and luxurious floral experience for your home, alluring blooms with their scent, colour and symmetry bring genuine joy, beauty and meaning on a profound level. As designers we look to take a multi-sensory approach to our super-prime brief, creating designs that go beyond the aesthetic to reflect deeper meaning and ‘Thoughtful Luxury’ in practice. Selecting the right flower, arrangement style and scent is critical, and no one does it better or crafts living works of floral art, quite like Neill Strain. Here we talk to Neill about how it all begun, and why he believes working in the industry is a real privilege.
It is well documented that flowers have a special kind of power. Whether sent in celebration of a significant moment or as a beautifully curated and luxurious floral experience for your home, alluring blooms with their scent, colour and symmetry bring genuine joy, beauty and meaning on a profound level. As designers we look to take a multi-sensory approach to our super-prime brief, creating designs that go beyond the aesthetic to reflect deeper meaning and ‘Thoughtful Luxury’ in practice. Selecting the right flower, arrangement style and scent is critical, and no one does it better or crafts living works of floral art, quite like Neill Strain. Here we talk to Neill about how it all begun, and why he believes working in the industry is a real privilege.
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